Vertical Drama Writer  ·  Story Development  ·  Creative Producing

I turn rough ideas into vertical dramas people keep watching.

I help studios, producers and platforms develop vertical dramas from concept to series — story architecture, episode hooks, scripts, rewrites and production-ready creative development.

15+ years · 200+ productions · multiple #1 titles

Start a Collaboration View Selected Work

New collaborations can start small — a pilot review, an EP1-3 rewrite, or a story diagnosis.

Si Wen
Si Wen · China
200+
short-drama productions across projects I led or oversaw
#1
multiple chart-topping platform titles
RMB 5–24M
in viewer spending generated by selected titles
15+ yrs
film, storytelling & production

Selected Results

Commercial vertical drama, ranked #1.

Retirement Rehire
Family / ComebackExecutive Producer · Story Architecture

Retirement Rehire: A Stunning Comeback

17 dayson platform charts
#12 days platform tops
RMB 24Mviewer payments
65 epsreleased episodes
My RoleExecutive Producer · Story Architect
What I DidStory architecture, cliffhanger design, creative producing & paid-content strategy.
Result17 days on chart · #1 for 2 days · RMB 24M viewer payments.

A retired technician dismissed as obsolete returns to prove his value through skill and dignity — built on a pressure-driven story engine, not just more episodes.

The Judge's Pen
Female-Led RevengeExecutive Producer

The Judge’s Pen Writes the Divorce

200M+Douyin topic views
1.11Mpre-release reservations
#1major platform charts
My RoleExecutive Producer
What I DidConcept-to-launch development, pre-launch anticipation building & commercial strategy.
Result200M+ topic views · 1.11M reservations · #1.

A female-led revenge vertical drama that built massive pre-launch anticipation and chart-topping momentum on a major platform.

Outside the Game poster
Drama / Urban RevengeExecutive Producer

Outside the Game

300M+topic reads
50 epsreleased episodes
—morality / redemption angle
My RoleExecutive Producer
What I DidLed production of an urban drama built on high-stakes reversals and social resonance.
Result300M+ topic reads · strong platform traction.

An urban drama where morality and survival collide on a hidden gambling table — built for tension, public discussion and a redemption-driven finale.

The Pen That Severs the Mortal Thread poster
AI-Enhanced Vertical DramaExecutive Producer

The Pen That Severs the Mortal Thread

520M+views
AIAI-assisted production
—fantasy / AI vertical drama
My RoleExecutive Producer
What I DidLed an AI-assisted vertical drama, applying AI content workflows to production.
Result520M+ views.

An AI-enhanced vertical drama demonstrating how AI-assisted workflows scale creative production without losing story discipline.

More Commercial Storytelling

Viral branded content and e-commerce drama

Women’s Health Product

100M+ views viral campaign

  • Created a humorous, relatable branded-content concept for a niche women’s health product.
  • 100M+ views across Chinese platforms
  • Product reached Top 3 nationally in its niche category
E-commerce Vertical Drama

Taobao homepage feature

  • Developed branded vertical-drama content for Taobao, including a project featured on the platform homepage.
  • Bridges serialized storytelling with product discovery
  • Connects narrative, engagement and conversion
Selected Film Experience

A secondary credential, not the focus

  • The Drug Hunter — streaming film production
  • Dee: The Headless General — producer
  • No Kidding 3 — feature film production
  • Zhang Sanfeng: Tai Chi Master — streaming film

What I Deliver

Three ways to work with me

Focused Projects
  • Pilot / EP1-3 review & rewrite
  • First 10-episode structure diagnosis
  • Script doctoring & story notes
  • Hooks, cliffhangers & retention review
  • Adaptation / concept assessment
Vertical Drama Development
  • 20–100 episode series development
  • Story architecture & character arcs
  • Episode-by-episode breakdowns
  • Full scripts & rewrites
  • Novel / IP adaptation
Creative Producing
  • Project development strategy
  • Story-to-production planning
  • Production feasibility review
  • Creative treatments & pitch content
  • AI-assisted content workflows

Low-Risk First Step

Start small. Prove the fit. Then go deep.

No need to commit to a full series on day one. A focused, fixed-scope engagement is the fastest way to test whether my judgment fits your project — and a natural first step toward a bigger development partnership.

Pilot review EP1-3 rewrite Story diagnosis First-10-episode structure Hook & cliffhanger review Focused consultation
Tell Me About Your Project

Hands-On Executive

A producer who has run the whole machine

General Manager & Creative Producer

Independent Film & Content Company, China

Currently lead content development, short-form drama production, creative teams, client delivery and commercial operations — while staying hands-on in project development rather than working only in an executive role.

  • Project selection & development
  • Screenwriting and story development
  • Production management & creative team coordination
  • Client delivery & content strategy

General Manager, Scale-Building Track Record

China-Based Short-Drama Company

Helped build a short-drama business from the ground up — team setup, content development, production systems and commercial operations. The business later scaled to RMB 300M+ in annual revenue.

  • Built creative and production teams from zero
  • Established concept-to-release workflows
  • Coordinated writing, directing, production, post, ops & distribution
  • Led complex deliveries involving 80+ collaborators

How I Think

Retention is engineered, not hoped for

◈

Pressure Architecture, not expanded three-act

Long-form vertical drama works at series level and episode level. Each resolution opens the next conflict, so retention compounds instead of resetting.

◈

Three layers of hook, three questions

Opening hook: why stop scrolling? Episode hook: why finish? Next-episode hook: why continue? Retention is a chain of unanswered dramatic promises.

◈

Paywalls work on emotional debt

People pay because the story created an emotional debt that hasn’t been repaid — anticipation, investment, reversal, payoff.

◈

Writing decisions are production decisions

Before ‘is it a good story?’ I ask: can we shoot it? can the budget support it? where will the audience drop? Story must survive contact with production reality.

AI-assisted, human-led: AI expands production capacity; it never replaces creative judgment.

Collaboration Process

From first message to shipped series

01

Brief & scope

We define the goal, the premise and a clear delivery scope.

02

Diagnosis or architecture

A story diagnosis, or a full story architecture with hooks and paywall beats.

03

Draft & iterate

Episode breakdowns and screenplays, refined through focused review rounds.

04

Production-ready delivery

Consistent scripts, retention notes and production notes ready for your team.

Contact

Let’s build a high-retention, revenue-driving vertical drama.

I work best with studios, producers, platforms, startups, brands, agencies, IP owners and creators who need someone to connect idea → story → script → production → audience → commercial result.

Message Me on Upwork
Prefer email directly?
Email copied: siwenpizi1@gmail.com

China · remote international collaboration · available worldwide